The Yes We Are Winning Logo is called “A Star At Heart”. The Logo is a heart-shape wearing a star medal. The combination of the graphic elements represents the chest of a human being.
A winning mindset is the most important medal a person can possess. Therefore, a Star At Heart depicts a winning mindset or mentality.
The central theme of the logo is the heart-shape, which also symbolizes love. It takes love to have a passion to see other people live a fulfilled life. And to depict a winner, we created the offset of a star – A winner is a star, no doubt about it.
The YWAW foundation is a NGO poised to help and impact people in ways that help them live life as winners.
And to achieve this, Yes We Are Winning adopts a mantra abbreviated as, “WeCEEEyou” which means We CARE, EDUCATE, ENCOURAGE, EMPOWER you to win. Thus, the core activities of the group is seen in Advocacy, Charity, Education and Human capital development causes.
Therefore, It is the visual summation of these graphic elements and the representative meaning of each element relevant to the philosophy behind the NGO that becomes the power of the logo.
Yes, We Are Winning —WeCEEEyou!
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